✅ The New Networking “Dos”

1. Be Intentional with Outreach

Instead of mass messages, tailor each interaction. Show the person you’ve done your homework, reference mutual interests or shared industries, and make your message meaningful.

2. Offer Value First

Networking isn’t about asking for help immediately. Offer insights, share a helpful article, or introduce them to someone in your circle. Give before you ask.

3. Stay Consistent

Check in periodically—even when you don’t “need” anything. Building rapport over time is more effective than only reaching out when you’re job hunting.

4. Polish Your Online Presence

Your LinkedIn profile and online footprint should reflect your current skills, voice, and professional tone. Make sure it supports the brand you're building through networking.

❌ The Networking “Don’ts” to Avoid

1. Don’t Be Generic

“Hey, can we connect?” won’t cut it anymore. Vague messages often go ignored. Personalize your outreach to stand out.

2. Don’t Chase High-Status Contacts Only

Building peer connections and engaging with mid-level professionals often leads to more support and opportunities than aiming only for VPs and CEOs.

3. Don’t Forget to Follow Up

Networking is a long game. A single message isn’t enough—build the relationship over time through thoughtful follow-ups.

4. Don’t Be Transactional

People can sense when you’re just there to get something. Prioritize authentic conversations over quick wins.